Why we built this

The security industry has a conflict of interest problem. We're the fix.

A story you might recognize

You're running a business. You're good at it. Then one day, someone asks about your cybersecurity posture, and you realize you don't know the answer.

Maybe it's your insurance broker asking questions you've never heard before. Maybe it's a client sending you a security questionnaire. Maybe it's the news about another breach at a company your size.

So you call your IT provider. Of course, they recommend a list of products - and some of them cost a lot money. You're not sure which ones you actually need, and you don't have the vocabulary to push back. You're trusting someone whose revenue depends on what they recommend.

That's not a criticism of IT providers, because most of them are doing good work. But the incentive structure creates a gap: the person making the recommendations profits from the recommendations. The person paying for them can't evaluate whether they're necessary.

That gap is where bad decisions happen. Where businesses overpay for tools they don't need and underpay for protections they do.

We built the platform we wished existed.

Data Hygienics is an independent cybersecurity platform. We don't sell security products. We don't receive referral fees from vendors. We don't have a services arm looking to win your IT contract.

What we do: we give small businesses, nonprofits, law firms, medical practices, and the people who run them an honest, plain-English picture of where they stand and exactly what to do about it.

No upsell. No alarm bells designed to scare you into buying something. Just clarity.

What you get

Free to start

Know where you stand

Start with a free 5-minute security check or dive deep with our comprehensive industry-specific audit.

Start Assessment
9 policies

The policies your insurance requires, ready in minutes

Built from NIST and SANS frameworks and customized to your company. Download as a branded PDF.

Explore Policies
Interactive

A real plan for when things go wrong

Build a personalized incident response plan, test it with interactive tabletop exercises, and generate the documentation your insurance carrier wants to see.

Build Your Plan
Free forever

Every cybersecurity control, explained for real people

What each control means, why it matters. You determine if your business needs it.

Browse Controls
By industry

The threats targeting your industry right now

Real attack patterns explained for business leaders, not security analysts.

View Threats

What we're building next

Coming Soon

Is your software actually secure?

Plain-English security reviews of the tools your business already uses. No sponsorships or affiliate links.

Coming Soon

Speak your carrier's language

See exactly how your security posture maps to what Coalition, Cowbell, and Travelers ask on their applications.

Coming Soon

AI is here. Make sure you're ready.

Find out what AI tools fit your business, what risks they introduce, and how to protect your data while using them.

Coming Soon

Cybersecurity jargon, translated

Every term you've nodded along to in a meeting but never actually understood, now in plain English. This is a judgement free zone.

Coming Soon

Does your industry have rules? Find out.

HIPAA, PCI, CMMC, SOC 2. A plain-English checklist of what applies to your business and whether you're meeting it.

Transparent pricing. No surprises.

A cybersecurity consultant charges $150 to $300 per hour. We charge a fraction of that for better output.

Starter

$49/month
  • Full cybersecurity assessment
  • Insurance-ready PDF report
  • Internal remediation report
  • Industry news feed
  • 2 customizable policies
Popular

Professional

$149/month
  • Everything in Starter
  • Unlimited assessments
  • All 9 insurance-ready policies
  • Score tracking over time
  • Priority access to new tools

MSP / Advisor

$399/month
  • Everything in Professional
  • Run assessments for up to 10 clients
  • Client management dashboard
  • Branded reports (coming soon)
  • Bulk pricing available

You deserve a straight answer.

Start with the free assessment. No credit card. No sales call. No jargon. Just clarity.

Start the Free Assessment