Your digital life, in order
Security for homes and businesses of 1 to 50, in the order that protects the most.
No sponsors · No referral fees · Every number sourced
What would you hate to lose?
What's your industry?
Pick one to start. You can change it and add two more on the next screen.
Pick one to start. We bring in your industry's rules and the scams aimed at it.
About two minutes · No account · Your answers stay on this device
Or start from the first questionClear Path
Not a checklist, a route
A checklist is the same flat list for everyone. Your path is ordered by what you said matters, sequenced so each step makes the next one easier, and sized to the time you actually have. Every step carries a horizon: now, next and the Long View through 2031, which is a direction, never a deadline.
- 01
Name what you'd hate to lose
What you'd hate to lose, who you look out for, what's connected and how much time you have. About two minutes.
- 02
We cut what doesn't fit
Everything we publish, filtered to your home or business and put in the order that protects the most first.
- 03
Take the next step
A few steps this week, told the way you like to learn: just the steps, simply, in detail, or as a story.
One Path. Every tool feeds it
Threat Check
Check it before you act
One verdict per message type, each ending in the Path step that stops the next one.
6 verdicts · Free
Clear Path
Know the next step
Everything we publish, cut to your home or business and put in order.
114 steps · Free
Ask
Get the answer, with the source
Answers only from our published research, citing the page. When we don't know yet, it says so.
Members
Cyber Audit
Find the gaps. Close them
For businesses: a plain-English audit, including how your team uses AI, with the fixes in order.
Free Quick Check · Business members
What changed
The scams changed. The defense didn't have to
People reported $20.9 billion in losses to the FBI in 2025, about five times what they reported in 2020. The biggest losses came from investment and payment scams, the kind that arrive as a message, a call or a login page that looks real.Source
None of the fixes are new. A safe word. A callback on a number you already have. A passkey on your email. We put them in order for your home or your business, and we never sell you anything to get there.
$20.9 billion
reported lost to online crime in 2025, about five times 2020.
| Year | Losses reported |
|---|---|
| 2020 | $4.2 billion |
| 2021 | $6.9 billion |
| 2022 | $10.3 billion |
| 2023 | $12.5 billion |
| 2024 | $16.6 billion |
| 2025 | $20.9 billion |
Our promise
Four rules we don't break
- 01
Independent
Our own business tools are the only thing we sell, and we label them wherever they appear. We take no referral fees, use no affiliate links and accept no sponsors.
- 02
Every number has a source
If a sentence has a statistic, it links to a named, dated source, and we favor government and standards bodies. When we don't know yet, we say so.
- 03
Yours stays yours
Your path lives in your browser. Save it to a free account only if you want it on another device, and export or delete it any time. We never ask for passwords, account numbers or anything you'd have to type from a card.
- 04
Free means free
The Path, the guides and the threat library are free, with no account needed.
Membership
A message feels wrong. Ask before you act
Members get answers drawn only from our research, with the page they came from, and a Path that follows them to every device. Free stays free. Membership pays for the independence.
$8/ month
or $69 a year
Business from $39 a month
- Ask Data Hygienics
- Your Path on every device
- Cancel any time
- Ask. Get the answer, with the source
- One Path, every device
- Paid by members. Nobody else
- Free stays free
Two clicks to cancel. Export or delete your data any time. We never sell it.
The library
Three doors into the library
Home and Business each get their own threats, habits and tools. Digital Sovereignty is the part about taking control, and it runs through both.
For Home
Home
Families, parents, remote workers and anyone looking out for an older relative.
- Voice-clone and deepfake scams
- Family safe words and callback rules
- Keeping AI assistants from oversharing
- Tools we'd set up for our own families
For Business
Business
Owner-operators and whoever got handed IT at a 1-50 person organization.
- Deepfake payment fraud and AI phishing
- A one-page AI rule for your team
- Verifying payments on a second channel
- Cyber Audit, policies and a response plan
Digital Sovereignty
Own your data, identity and choices
Own your data, your identity and your choices as AI moves into everything. For home and for work, without the politics.
- Who owns your AI conversations
- Passkeys, portability and exit plans
- Avoiding lock-in before it happens
- Steps for a household and a small team